Project Dashboard
Updated 19 October 2026 · Managed by Endless Customers
Big news
Megan has started
Three days filming, one day editing. Her plan, ideas and finished videos all live on one page. See Megan's hub →
Our next meeting
Wednesday 21 October
1pm your time, on Zoom.
They Ask, You Answer
Progress: October 2026
0 / 5 articles
0%
Complete
Target: one article a week · three drafts waiting for your read · two interviews to record
Why the Cheapest Roofing Bid Costs You More outline & your questions →
Interview
Do Roofers Work in the Winter? outline & your questions →
Interview
Our Next Meeting Action Points
- Action: Get high-quality local backlinksHow the local links are coming along. See the plan →
- Get roof visualizer leads to NickWe need to see how the website is performing, so we can make good marketing decisions
- Instant Estimator leads now reach Nick ✓ done
- Roof Visualizer (Renoworks): still to connect
- Action: Check that the Go High Level dashboard includes full detailsSo Tammy sees everything each website lead tells us about their roof
- Progress update: Construction Business Review Awards and BASA AwardsNick has sent you both links
- Quick questions: four services to confirm for the websiteAll four answered, thank you
- Gutters: do you only install them as part of a roof job? Any gutter cleaning?
- Skylights: as part of a roof job only, or on their own too?
- Fort Wayne: do you want work there? We already show up in searches
- Roof coatings: still not a service, just an article that refers people on?
Outstanding Jobs
Lyle's Outstanding Tasks
Create web@betterwayroofing.com and send Nick the login
That's all you need to do. Nick then sets up everything you need to own your website and your Google tools under it
Check that the Go High Level dashboard includes full details
Make sure Tammy gets the full details from every website lead
Get some high-quality local backlinks
Join your local chambers of commerce and get listed in their member directories. Pick the easiest or cheapest first. See the list →
Fix your address on GuildQuality.com
Your profile there shows the wrong address, same as Owens Corning did
Keep tagging completed jobs in JobNimbus (with roof size)
Tag Nick in and he pulls the price. Add the roof size in squares if you can
Ask the reviews team what's possible on Yelp and Facebook
Google gets nine a week, Yelp and Facebook get none. Ask what they can do about it and tell Nick
Tell Nick whenever a project manager joins or leaves
Mark stepping down was on four pages of the website. Keep telling Nick and every page stays accurate
✓
Connect Nick with your new content assistant
An email or text introduction is all it takes. Nick will set up a weekly list and a regular catch-up with her
Google Ads & LSA
Your Ads: What We Found, and Our Plan
Where the old ad money went, and how we'd fix it.
View the findings → See our proposal →Backlinks
For discussion
The Links Pointing at Your Website
30 real examples, checked live. Click a few and judge the quality for yourself.
See the links →Agency Tasks
Agency Tasks
Build Lyle's list of the most urgent videos
Your ask on Friday, and a good one. Nick is putting the shortlist on this dashboard: the specific videos that would earn the most, in order, so the new person walks into a plan rather than a blank page
Put the roof rejuvenation article live
Goes live once you've read it. Read the draft →
Send Lyle a one-page marketing numbers sheet
For your Level 10 meetings: cost per lead from the website ($286) and the old Google Ads ($400), and cost per job from LSA (about $683 at best, from July). It gets sharper, month over month, once your other LSA invoices come in
Scope AI review replies wired into JobNimbus
You're replying to nine reviews a week by hand and you were right to want more than a generic answer. Nick is scoping a setup that reads the job in your CRM first, so a reply can mention the actual work, the color, the crew. You approve the tone once, then it runs
Retire the old roof washing article
It came from your previous website and describes a service you don't offer. It gets taken down properly, with the traffic pointed somewhere useful
Read the last two metal articles so they can go live
Standing seam vs exposed fastener went live 8 October. How long a metal roof lasts and the metal vs shingles rewrite are drafted on the board above. Two agency articles still to write
Write Goshen "best of" review article
Research-based, no interview needed
Find out where the repair leads are coming from
You're seeing plenty of repair inquiries and we don't yet know whether it's the LSA or the website. Nick is checking the data so we know which channel sends repairs and which sends replacements
Discuss the YouTube platform with Lyle
Worth a proper conversation once the video person is in place, because that's when it starts paying
Project
Giving Lyle peace of mind around his critical business assets
The aim: make sure Lyle has complete ownership and control of every critical business asset, so that if any agency stopped working with Better Way tomorrow, nothing would be lost and nothing would be held.
The assets
- ✓The domain name betterwayroofing.com, held by Lyle
- ✓The website itself lives in an Endless Customers account, Lyle holds no copy of his own
- ✓Website hosting currently on an Endless Customers account
- ✓Google Business Profile the biggest lead source of all, owner unconfirmed
- ✓Google Analytics sits inside Duneland Media's account, above Lyle's own
- ✓Google Search Console owned by someone else, Endless Customers were added as a guest
- ✓Google Tag Manager admin is an Endless Customers address
- ✓Local Services Ads account held by Accelerate Marketing
- ✓Google Ads account Hook Agency ran it until January 2026; the only admin looks like Lyle's own Gmail (since 2014), to confirm; no agency has access
- ✓Roofle roof quote estimator login not yet found
- ✓Go High Level every website lead passes through it, admin login unconfirmed
- ✓The contact form's email sending on an Endless Customers account, so the form would break in a handover
Step one: create an email address called web@betterwayroofing.com.
Online Reviews
387
Google Reviews · 5.0 Stars
★★★★★
A+ BBB · 4.9 Facebook · 1,000+ satisfied customers
Content Strategy: June - September 2026
26 articles planned across the Endless Customers Big 5 categories. Target: 2 per week.
New & Updated Pages
✎
Roof Rejuvenation: draft ready for your read For review
Written from the 16 September call, on a hidden page until you're happy with it. Photos are real ones from your own jobs in Lagrange, Bristol and Niles.
Read the draft →
✓
Wednesday's call, already live Updated
Your changes to Best Roof Shingles are in. The storm damage article now says call a roofer first. The two articles quoting cheaper repair prices now explain where those prices come from. Auburn and Mishawaka have your permit answers.
View →
✓
Friday's call, already built Updated
Your three changes to the roof inspection page are in: flashings rather than ridge and valleys as the place roofs fail first, the schedule changed to every three years and then yearly after 15, and the spacing fixed. Mark has come off the project manager lists across four pages. Spray coating is now written up properly on the commercial roofing page.
View →
✓
What to Expect During a Roof Replacement New
The long-awaited process article, live with real job photos from JobNimbus: the catch-all netting, the truck arriving, the dry-in. Please give it a read.
View →
✓
Best Roof Shingles: back live, in your voice New
Rewritten from Tuesday's call and relaunched at the same address so Google picks up where it left off. Please give it a read.
View →
✓
Facts from Tuesday's call, now live across the site Updated
Your Michigan roofing license is on the licensing page and all three Michigan town pages. The warranties page now shows your real 15-year and 25-year numbers instead of "lifetime". The GAF TPO claim is gone, and the review count now says 377 everywhere.
View →
✓
Pricing page: new "Real Projects, Real Prices" section New
25 recent jobs with real prices and roof sizes, plus stronger calls to action. Please take a look.
View →
✓
Site-wide SEO tune-up: four quick wins shipped 31 August Updated
Sharper Google titles on your two biggest articles, better cross-linking between your cost pages, and phone-tap tracking installed so we can finally count how many visitors tap your number to call.
View →