Better Way Roofing — Project Dashboard

SEO Performance

+178%

Your biggest month yet

Website visitors are up 178% since the new site went live, the strongest month we've recorded for Better Way.

Showing US visitors only (overseas spam traffic is geo-blocked). Last month (June) vs May. Source: Google Search Console for clicks & rankings, Google Analytics for visits.

July 2026

2 / 6

33%

Complete

2 of 6 live · 2 articles need a quick call with Lyle

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What Is Fascia and Soffit? (And Why They Matter) — live since 28 July

Agency

Why the Cheapest Roofing Bid Costs You More

Agency

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How Many Bundles of Shingles Are in a Square? read it →

Agency

Reviewed: Top Roofing Companies in Mishawaka

Agency

Standing Seam vs. Exposed Fastener outline & questions →

Interview

How Long Does a Metal Roof Really Last? outline & questions →

Interview

Outstanding Jobs

Lyle's Tasks

Answer the Best Roof Shingles questions — a voice note covers it

The old shingles article named brands you don't install, so we pulled it and rewrote it around your Owens Corning lines. Most of it's written; it needs your answers on Duration Storm, CertainTeed ClimateFlex, Malarkey Vista and your warranties · See the outline and questions

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Review the new Goshen page — permit facts checked

Done on our 18 August call. You said permits usually run $40-60; the page doesn't quote a figure, so nothing needed changing · View live page

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Review the new Warsaw page — permit fact confirmed

Done on our 18 August call: you confirmed a straightforward re-roof in Warsaw needs no permit. The page is right · View live page

Elkhart permit rule — please check with the city

On the 18 August call you weren't sure the "permit for anything over one square" rule is right (it came from the city's own website). Please check with the city or your team and tell Nick either way · View live page

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Review the Roof Replacement page

Done: we went through it line by line on the 18 August call. Every change you asked for is now live, and metal pricing now starts at $17,000 across the whole site as agreed · View live page

Review the Roof Repair page

Same again: your Pro Tips and FAQ answers, live since July. Anything you'd say differently, tell Nick · View live page

Review the Roof Inspection page

Third of the three July pages in your voice. Once you've OK'd all three, that review is done · View live page

Review the new pricing page

We've added a "Real Projects, Real Prices" section with 25 recent jobs and real prices · View live page

Read and review the Google Ads findings document

A plain look at what happened with the old account and what doing it right needs · Read the document

Post the content helper job ad on Facebook

Share the posts we sent you on the company Facebook page and anywhere else local · the more it gets shared around the area, the better the candidates

Supply photos for "What to Expect" article

Draft is ready, photos needed to publish

Keep tagging completed jobs in JobNimbus (with roof size)

Great start, 25 projects tagged. Please keep this going every month, and always add the roof size in squares (e.g. "32 SQ") to each job · it's already on your estimate and it powers the new pricing page

Give Nick access to the roof cost estimator

So Nick can see the estimates homeowners submit and measure how well the new pricing page drives them · just need to confirm who manages the estimator account

Find Nick someone to talk to about making videos

Nick's priority number one from the 18 August call: a person you know or can recommend who could film short videos with you

Forward the award emails to Nick

The ones you mentioned on the call. Some award packages are worth taking (a trophy photo is great content), some aren't. Nick will sort the good from the salesy

Tell Nick whenever a project manager joins or leaves

The website names Mark, Alex and John. If the team changes, one message to Nick keeps every page accurate

Bookmark this dashboard

This link never changes, so save it in your browser and check it whenever you like. It's always the latest version

Update on local link-building progress

Links from local government websites as previously discussed

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Proofread the new shingles article

Done, and the article is now live · Read it on the site

Agency Tasks

Write the 6 July articles

Four the agency can write now, two after a quick call with Lyle · each interview article links to its outline and questions

Write Goshen "best of" review article

Research-based, no interview needed

Rewrite the "Best Roof Shingles" article

Taken off the site 18 August: it was written by the old agency and named brands you don't install (including GAF). Draft is written; it needs your input on Duration Storm and your take on the CertainTeed and Malarkey shingles, then your approval before it goes back live

Discuss the YouTube platform with Lyle

Explore using YouTube as a content channel for Better Way

Priority Job

Joint Priority

Hire a Part-Time Content Helper at Better Way HQ

We've kept this simple: a friendly local person, part-time, who's comfortable with Facebook and Instagram. They'd help film short videos around the office, take photos of the team, and post regularly to social. No experience or fancy video skills needed. This is what unlocks a steady flow of content from the business.

Agency Will Handle

Written the job ad (simple, local, no jargon)
Sent the posts to Lyle to share
Screen and shortlist applicants
Set up the phone, mic and lighting kit
Get the new helper up and running

Lyle's Part

Post the job ad on Facebook and locally
Spread the word around Shipshewana
Meet the shortlist and approve the hire

Website Task

Adding Human Faces to the Website

Visitors want to see who they're trusting with their home. An up-to-date, friendly photo of each team member with their name and a short bio (professional and personal) makes Better Way feel real and approachable before anyone picks up the phone.

A good, current photo of each team member who's willing to be featured
Their name and job title
A short bio: what they do at Better Way, plus something personal (hobbies, family, how long they've been in the trade)

Google Ads Review

Read this first

What We Found in Your Old Google Ads Account

A plain-English look at where last year's ~$40,000 went, why it underperformed, and the one thing that has to be in place before we switch anything back on.

View the findings →