Better Way Roofing — Project Dashboard

SEO Performance

64,733

Your most visible month ever on Google

That's how many times Better Way pages appeared in Google searches in August, up 21% on July and the highest we've ever recorded. Clicks and visits eased off July's storm-season spike, which is normal for late August; the visibility that turns into future customers set a record.

August vs July. Source: Google Search Console for search appearances & clicks, Google Analytics for visits, your contact-form inbox for leads. August search data has the last two days still to report.

51x

Breakout page: the metal roof cost guide

Your metal roof cost article went from 244 to 12,464 Google appearances in a month, and it's sitting just off page 1. This week we made it load 3x faster and pointed eight pages at it, the push that usually tips a page onto page 1.

Daily Google search appearances and clicks from May to August 2026, 7-day averages. Appearances climb steadily to record levels in late August; clicks peak in late July and ease back. — How often Better Way shows up in Google (navy) and clicks to the site (gold), May to August, 7-day averages. Visibility keeps climbing; clicks eased off July's storm-season peak.

September 2026

0 / 6

Complete

3 articles need a quick call with Lyle · 1 decision for the September meeting

Best Roof Shingles — relaunch. Draft is written; we'll cover the last few questions on our next call outline & questions →

Interview

Standing Seam vs. Exposed Fastener outline & questions →

Interview

How Long Does a Metal Roof Really Last? outline & questions →

Interview

Why the Cheapest Roofing Bid Costs You More

Agency

Reviewed: Top Roofing Companies in Mishawaka

Agency

Decide together: should Better Way restart Google Ads? read the findings first →

Lyle + Nick

Outstanding Jobs

Lyle's Tasks

Phone numbers: test-call (574) 359-5876 today — it's the number on your Yelp listing

A call-tracking service (CallRail or similar) was reporting your calls until July 28, then went quiet — it looks like the subscription was canceled. Its special forwarding numbers are still published: Yelp shows (574) 359-5876 instead of your real line. If that number is dead, Yelp callers can't reach you. Three things for our meeting: 1) call (574) 359-5876 and check it still rings through to the office, 2) find who was paying for the call-tracking service (roughly $45-100/month on a card statement, canceled late July), 3) decide whether to bring it back or put your real number (574) 370-8342 on Yelp and everywhere else.

Quick fact check: is Better Way GAF-certified for TPO (flat commercial roofs)?

Our records show Mule Hide and Conklin certifications. One page also claims GAF TPO certification — if that's right we'll keep it, if not we'll remove it. One-word answer does it.

Look over your 14 new city pages

All 14 town pages are rebuilt and live (Elkhart, Goshen, South Bend, Warsaw, Mishawaka, Auburn, Shipshewana, Bristol, LaGrange, Middlebury, Syracuse, Sturgis, Three Rivers, Coldwater). Goshen and Warsaw are already checked. Four details we'd like from you: 1) can we have your Michigan builder license details (Sturgis asks for it on permits), 2) can we have your South Bend Building Department registration details, 3) does Auburn treat a re-roof as permit work, 4) Mishawaka's permit fee if you know it · Example page

Elkhart permit rule — please check with the city

On the 18 August call you weren't sure the "permit for anything over one square" rule is right (it came from the city's own website). Please check with the city or your team and tell Nick either way · View live page

Review the Roof Repair page

Same again: your Pro Tips and FAQ answers, live since July. Anything you'd say differently, tell Nick · View live page

Review the Roof Inspection page

Third of the three July pages in your voice. Once you've OK'd all three, that review is done · View live page

Review the new pricing page

We've added a "Real Projects, Real Prices" section with 25 recent jobs and real prices · View live page

Google Ads: read the findings, then let's decide together in September

Bringing this back up on purpose. Last year ~$40,000 went into Google Ads with little to show; the findings document explains why and what doing it properly would take. The question for our September meeting: do we restart Google Ads with proper tracking and management, or keep that budget on what's already working? · Read the document

Post the content helper job ad on Facebook

Share the posts we sent you on the company Facebook page and anywhere else local · the more it gets shared around the area, the better the candidates

Supply photos for "What to Expect" article

Draft is ready, photos needed to publish

Keep tagging completed jobs in JobNimbus (with roof size)

Great start, 25 projects tagged. Please keep this going every month, and always add the roof size in squares (e.g. "32 SQ") to each job · it's already on your estimate and it powers the new pricing page

Give Nick access to the roof cost estimator

So Nick can see the estimates homeowners submit and measure how well the new pricing page drives them · just need to confirm who manages the estimator account

Find Nick someone to talk to about making videos

Nick's priority number one from the 18 August call: a person you know or can recommend who could film short videos with you

Forward the award emails to Nick

The ones you mentioned on the call. Some award packages are worth taking (a trophy photo is great content), some aren't. Nick will sort the good from the salesy

Tell Nick whenever a project manager joins or leaves

The website names Mark, Alex and John. If the team changes, one message to Nick keeps every page accurate

Bookmark this dashboard

This link never changes, so save it in your browser and check it whenever you like. It's always the latest version

Update on local link-building progress

Links from local government websites as previously discussed

Agency Tasks

Write the September articles

The five on the September board above: three from interviews with Lyle, two the agency writes directly

Write Goshen "best of" review article

Research-based, no interview needed

Finish the "Best Roof Shingles" relaunch with Lyle

Taken off the site 18 August: the old version named brands you don't install (including GAF). The rewrite is drafted around your Owens Corning lines; the last few questions are now part of our regular article calls with Lyle, no separate homework needed. Then it goes back live with your approval

Discuss the YouTube platform with Lyle

Explore using YouTube as a content channel for Better Way

Priority Job

Joint Priority

Hire a Part-Time Content Helper at Better Way HQ

We've kept this simple: a friendly local person, part-time, who's comfortable with Facebook and Instagram. They'd help film short videos around the office, take photos of the team, and post regularly to social. No experience or fancy video skills needed. This is what unlocks a steady flow of content from the business.

Agency Will Handle

Written the job ad (simple, local, no jargon)
Sent the posts to Lyle to share
Screen and shortlist applicants
Set up the phone, mic and lighting kit
Get the new helper up and running

Lyle's Part

Post the job ad on Facebook and locally
Spread the word around Shipshewana
Meet the shortlist and approve the hire

Website Task

Adding Human Faces to the Website

Visitors want to see who they're trusting with their home. An up-to-date, friendly photo of each team member with their name and a short bio (professional and personal) makes Better Way feel real and approachable before anyone picks up the phone.

A good, current photo of each team member who's willing to be featured
Their name and job title
A short bio: what they do at Better Way, plus something personal (hobbies, family, how long they've been in the trade)

Google Ads Review

Read this first

What We Found in Your Old Google Ads Account

A plain-English look at where last year's ~$40,000 went, why it underperformed, and the one thing that has to be in place before we switch anything back on.

View the findings →