Better Way Roofing — Project Dashboard

Big news

Your content helper is hired

She starts Thursday 15 October. Three days filming, one day editing. A big step forward for Better Way.

Our next meeting

Wednesday 14 October

1pm your time, on Zoom.

They Ask, You Answer

Progress: October 2026

0 / 5 articles

Lyle with Marcus Sheridan, author of They Ask, You Answer

Complete

Target: one article a week · three drafts waiting for your read · two interviews to record

How Long Does a Metal Roof Really Last?

Review →

Lyle

Is Roof Rejuvenation Worth It?

Review →

Lyle

Metal Roof vs. Shingles

Review →

Lyle

Why the Cheapest Roofing Bid Costs You More outline & your questions →

Interview

Do Roofers Work in the Winter? outline & your questions →

Interview

Our Next Meeting Action Points

Progress update: Construction Business Review Awards and BASA AwardsNick has sent you both links
Progress update: getting the Roof Visualizer and Instant Estimator contacts to NickWe need to see how the website is performing, so we can make good marketing decisions. Roofle half: instructions here →
Action: Get high-quality local backlinksHow the local links are coming along. See the plan →
Action: Check that the Go High Level dashboard includes full detailsSo Tammy sees everything each website lead tells us about their roof

Outstanding Jobs

Lyle's Outstanding Tasks

Please find instructions here to update Roofle

Two minutes in your Instant Estimator settings so Nick gets a copy of every lead. Open the instructions →

Create web@betterwayroofing.com and send Nick the login

That's all you need to do. Nick then sets up everything you need to own your website and your Google tools under it

Check that the Go High Level dashboard includes full details

Make sure Tammy gets the full details from every website lead

Get some high-quality local backlinks

Join your local chambers of commerce and get listed in their member directories. Pick the easiest or cheapest first. See the list →

Fix your address on GuildQuality.com

Your profile there shows the wrong address, same as Owens Corning did

Keep tagging completed jobs in JobNimbus (with roof size)

Tag Nick in and he pulls the price. Add the roof size in squares if you can

Ask the reviews team what's possible on Yelp and Facebook

Google gets nine a week, Yelp and Facebook get none. Ask what they can do about it and tell Nick

Tell Nick whenever a project manager joins or leaves

Mark stepping down was on four pages of the website. Keep telling Nick and every page stays accurate

Connect Nick with your new content assistant

An email or text introduction is all it takes. Nick will set up a weekly list and a regular catch-up with her

Agency Tasks

Build Lyle's list of the most urgent videos

Your ask on Friday, and a good one. Nick is putting the shortlist on this dashboard: the specific videos that would earn the most, in order, so the new person walks into a plan rather than a blank page

Put the roof rejuvenation article live

Goes live once you've read it. Read the draft →

Send Lyle a one-page marketing numbers sheet

For your Level 10 meetings: cost per lead from the website ($286) and the old Google Ads ($400), and cost per job from LSA (about $1,200 at best, from July). It gets sharper, month over month, once your other LSA invoices come in

Scope AI review replies wired into JobNimbus

You're replying to nine reviews a week by hand and you were right to want more than a generic answer. Nick is scoping a setup that reads the job in your CRM first, so a reply can mention the actual work, the color, the crew. You approve the tone once, then it runs

Retire the old roof washing article

It came from your previous website and describes a service you don't offer. It gets taken down properly, with the traffic pointed somewhere useful

Read the last two metal articles so they can go live

Standing seam vs exposed fastener went live 8 October. How long a metal roof lasts and the metal vs shingles rewrite are drafted on the board above. Two agency articles still to write

Write Goshen "best of" review article

Research-based, no interview needed

Find out where the repair leads are coming from

You're seeing plenty of repair inquiries and we don't yet know whether it's the LSA or the website. Nick is checking the data so we know which channel sends repairs and which sends replacements

Discuss the YouTube platform with Lyle

Worth a proper conversation once the video person is in place, because that's when it starts paying

Project

Giving Lyle peace of mind around his critical business assets

The aim: make sure Lyle has complete ownership and control of every critical business asset, so that if any agency stopped working with Better Way tomorrow, nothing would be lost and nothing would be held.

The assets

✓The domain name betterwayroofing.com, held by Lyle
✓The website itself lives in an Endless Customers account, Lyle holds no copy of his own
✓Website hosting currently on an Endless Customers account
✓Google Business Profile the biggest lead source of all, owner unconfirmed
✓Google Analytics sits inside Duneland Media's account, above Lyle's own
✓Google Search Console owned by someone else, Endless Customers were added as a guest
✓Google Tag Manager admin is an Endless Customers address
✓Local Services Ads account held by Accelerate Marketing
✓Google Ads account run by Hook Agency until November 2025, ownership unconfirmed
✓Roofle roof quote estimator login not yet found
✓Go High Level every website lead passes through it, admin login unconfirmed
✓The contact form's email sending on an Endless Customers account, so the form would break in a handover

Step one: create an email address called web@betterwayroofing.com.

Google Ads & LSA

Background

What We Found in Your Old Google Ads Account

A plain-English look at where last year's ~$40,000 went, why it underperformed, and the one thing that has to be in place before we switch anything back on. This covers Google Ads on its own. The question you actually asked on Friday, whether to move money out of LSA, is a bigger one, and Nick is bringing a straight recommendation on both to Wednesday's call.

View the findings →