Project Dashboard
Updated 3 September 2026 · Managed by The Ambitions Agency
SEO Performance
64,733
Your most visible month ever on Google
That's how many times Better Way pages appeared in Google searches in August, up 21% on July and the highest we've ever recorded. Clicks and visits eased off July's storm-season spike, which is normal for late August; the visibility that turns into future customers set a record.
August vs July. Source: Google Search Console for search appearances & clicks, Google Analytics for visits, your contact-form inbox for leads. August search data has the last two days still to report.
51x
Breakout page: the metal roof cost guide
Your metal roof cost article went from 244 to 12,464 Google appearances in a month, and it's sitting just off page 1. This week we made it load 3x faster and pointed eight pages at it, the push that usually tips a page onto page 1.
September 2026
1 / 6
17%
Complete
2 articles need a quick call with Lyle · 1 decision for the September meeting
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Best Roof Shingles — relaunched live 3 September, rewritten from Tuesday's call read it live →
Interview
Standing Seam vs. Exposed Fastener outline & questions →
Interview
How Long Does a Metal Roof Really Last? outline & questions →
Interview
Why the Cheapest Roofing Bid Costs You More
Agency
Reviewed: Top Roofing Companies in Mishawaka
Agency
Decide together: should Better Way restart Google Ads? read the findings first →
Lyle + Nick
Outstanding Jobs
Lyle's Tasks
Read the new Best Roof Shingles article
Live today, written in your voice from Tuesday's call: your three lines, why you skip Duration Storm, the Warsaw windstorm story, and your real warranty numbers. Two minutes; tell Nick anything you'd say differently · Read the article
Ask the reviews team to spread reviews across Yelp and Facebook
From Tuesday's call: Google is flowing nicely, but the Yelp and Facebook profiles need love too. One message to the reviews people: keep Google going, send some to Yelp and Facebook as well
Awards: forward the Construction Business Review reply when it lands
You emailed them (nice Claude work!) asking whether it's a real award or pay-to-play only. Forward Nick their answer. Nick is also sending the BASA entry kit, which looks cheaper — worth a look when it arrives
Look over your 14 new city pages
All 14 town pages are live (Elkhart, Goshen, South Bend, Warsaw, Mishawaka, Auburn, Shipshewana, Bristol, LaGrange, Middlebury, Syracuse, Sturgis, Three Rivers, Coldwater). Two last details we'd like: 1) does Auburn treat a re-roof as permit work, 2) Mishawaka's permit fee if you know it. Your Michigan license is now on the Michigan pages · Example page
Review the Roof Repair page
Same again: your Pro Tips and FAQ answers, live since July. Anything you'd say differently, tell Nick · View live page
Review the Roof Inspection page
Third of the three July pages in your voice. Once you've OK'd all three, that review is done · View live page
Review the new pricing page
We've added a "Real Projects, Real Prices" section with 25 recent jobs and real prices · View live page
Google Ads: read the findings document before our next call
You said on Tuesday you'd test Ads if the return beats LSA, so let's decide properly next week. Your homework: a quick read of the findings (very simple, won't take long). Nick's homework: dig into the LSA-moving-into-Google-Ads change you asked about, and how your LSA is really performing · Read the document
Post the content helper job ad on Facebook
You've got a draft going from Nick's July notes — revise it if you like, then get it posted. Done beats perfect here; the right local person might be one share away
Photos for the "What to Expect" article: keep tagging Nick in JobNimbus
Nick will have another dig through JobNimbus for the wider shots (trucks, catch-all set up, the clean yard at the end). The more jobs you tag him into, the more he'll find
Keep tagging completed jobs in JobNimbus (with roof size)
Good news from Tuesday: Nick can pull the price straight from the estimate in JobNimbus, so just tag him in and he'll do the rest. Roof size in squares (e.g. "32 SQ") still helps · it powers the pricing page
Add Nick's email to the roof cost estimator notifications
From Tuesday's call: the estimator page is getting busy and we want to see whether it's driving inquiries. Add nb@endlesscustomers.ai wherever the estimate emails go and Nick can watch it work
Find Nick someone to talk to about making videos
Nick's priority number one from the 18 August call: a person you know or can recommend who could film short videos with you
Tell Nick whenever a project manager joins or leaves
The website names Mark, Alex and John. If the team changes, one message to Nick keeps every page accurate
Update on local link-building progress
Links from local government websites as previously discussed
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Send Nick your Michigan roofing license details
Done Tuesday — and it's already live on the Sturgis, Three Rivers and Coldwater pages plus the licensing page. Number and classification only, never your address
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Phone numbers: test-call (574) 359-5876 (the Yelp number)
Done live on Tuesday's call — Tammy answered, so Yelp callers reach you fine. Mystery solved too: GoHighLevel took over from CallRail in late July and records the calls
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Fact check: GAF TPO certification
Answered Tuesday: not certified, Mule Hide and Conklin only. The wrong claim is already off the website
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Elkhart permit rule — check with the city
Confirmed Tuesday: permit for anything over one square is right, the page stands
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Forward the award emails to Nick
Done Tuesday — and you went one better by emailing Construction Business Review yourself. See the new awards task above
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Bookmark this dashboard
You were on it live during Tuesday's call — that's exactly the idea
Agency Tasks
Write the September articles
The five on the September board above: three from interviews with Lyle, two the agency writes directly
Write Goshen "best of" review article
Research-based, no interview needed
Research the LSA-into-Google-Ads change before next week's call
Lyle's question from Tuesday: Google is folding Local Services Ads into the Google Ads platform. Nick is digging into what that means, plus how the LSA is really performing, so the Ads decision can be made with real numbers
Find out where the repair leads are coming from
Lyle's seeing lots of repair inquiries and doesn't know if it's the LSA or the website. Nick's checking the data so we know which channel sends repairs and which sends replacements
Discuss the YouTube platform with Lyle
Explore using YouTube as a content channel for Better Way
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Finish the "Best Roof Shingles" relaunch with Lyle
Live 3 September, rewritten from Tuesday's interview. See the banner at the top
Priority Job
Joint Priority
Hire a Part-Time Content Helper at Better Way HQ
We've kept this simple: a friendly local person, part-time, who's comfortable with Facebook and Instagram. They'd help film short videos around the office, take photos of the team, and post regularly to social. No experience or fancy video skills needed. This is what unlocks a steady flow of content from the business.
Agency Will Handle
- Written the job ad (simple, local, no jargon)
- Sent the posts to Lyle to share
- Screen and shortlist applicants
- Set up the phone, mic and lighting kit
- Get the new helper up and running
Lyle's Part
- Post the job ad on Facebook and locally
- Spread the word around Shipshewana
- Meet the shortlist and approve the hire
Website Task
Adding Human Faces to the Website
Visitors want to see who they're trusting with their home. An up-to-date, friendly photo of each team member with their name and a short bio (professional and personal) makes Better Way feel real and approachable before anyone picks up the phone.
- A good, current photo of each team member who's willing to be featured
- Their name and job title
- A short bio: what they do at Better Way, plus something personal (hobbies, family, how long they've been in the trade)
Google Ads Review
Read this first
What We Found in Your Old Google Ads Account
A plain-English look at where last year's ~$40,000 went, why it underperformed, and the one thing that has to be in place before we switch anything back on.
View the findings →Online Reviews
377
Google Reviews · 5.0 Stars
★★★★★
A+ BBB · 4.9 Facebook · 1,000+ satisfied customers
Content Strategy: June - September 2026
26 articles planned across the Endless Customers Big 5 categories. Target: 2 per week.
New & Updated Pages
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Best Roof Shingles: back live, in your voice New
Rewritten from Tuesday's call and relaunched at the same address so Google picks up where it left off. Please give it a read.
View →
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Facts from Tuesday's call, now live across the site Updated
Your Michigan roofing license is on the licensing page and all three Michigan town pages. The warranties page now shows your real 15-year and 25-year numbers instead of "lifetime". The GAF TPO claim is gone, and the review count now says 377 everywhere.
View →
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Metal Roof Cost guide: rebuilt for its big moment Updated
This page's Google visibility grew 51x in August. This week we made it load 3x faster, fixed images that could have broken without warning, and pointed eight pages at it with "See Real Metal Roof Prices" buttons.
View →
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Pricing page: new "Real Projects, Real Prices" section New
25 recent jobs with real prices and roof sizes, plus stronger calls to action. Please take a look.
View →
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Site-wide SEO tune-up: four quick wins shipped 31 August Updated
Sharper Google titles on your two biggest articles, better cross-linking between your cost pages, and phone-tap tracking installed so we can finally count how many visitors tap your number to call.
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