Better Way Roofing — Project Dashboard

betterwayroofing.com — Live

New website launched 26 May 2026 · Cloudflare Pages · 89 pages indexed

June 2026

3 / 8

38%

Complete

3 published, 3 awaiting Lyle, 2 with agency

⋯

What to Expect During a Roof Replacement

Lyle

✓

How Much Does Commercial Roofing Cost?

Agency

✓

Top Roofing Companies in Elkhart

Agency

⋯

Standing Seam vs. Exposed Fastener

Lyle

⋯

7 Warning Signs You Need a New Roof

Lyle

Top Roofing Companies in Goshen

Agency

✓

How to Pay for a New Roof: Financing

Agency

TPO vs. PVC vs. EPDM: Commercial

Agency

Outstanding Jobs

Lyle's Tasks

Consider a sensible budget for Google Ads

We'll send you a likely cost per acquisition first · around $2,000/month is a sensible starting point to discuss

Supply photos for "What to Expect" article

Draft is ready, photos needed to publish

Send a completed project list for content

Tag Nick on JobNimbus projects with the city, cost and photos · aim for 10 commercial + 30 residential

Update on local link-building progress

Links from local government websites as previously discussed

✓

Review and approve the new financing page

Reviewed and approved with Lyle · amends made · View live page

✓

Review and approve Elkhart roofing companies article

Reviewed and approved by Lyle · View live article

✓

Supply photo for commercial roofing cost article

Photos supplied · being added to the live article

✓

Supply financing details for payment options article

Details supplied · article now live

Agency Tasks

Supply outline project scope for Google Ads

Brief for the SEO team, including likely cost per acquisition, so Lyle can set a budget

Write Goshen "best of" review article

Research-based, no interview needed · Week 3

Publish "What to Expect" when photos arrive

Build HTML, push to site, submit to GSC

Discuss the YouTube platform with Lyle

Explore using YouTube as a content channel for Better Way

Priority Job

Joint Priority

Hire a Videographer / Content Manager

This hire unlocks a consistent flow of social media content from the business. Until this role is filled, Better Way has no regular video or social output. Everything else builds on this.

Agency Will Handle

Write the job description
Write and post a job ad on the website
Conduct initial screening interviews
Run skills tests
Shortlist candidates for Lyle

Lyle's Part

Final interviews with shortlisted candidates
Approve the hire
Onboard into the team

Website Task

Adding Human Faces to the Website

Visitors want to see who they're trusting with their home. An up-to-date, friendly photo of each team member with their name and a short bio (professional and personal) makes Better Way feel real and approachable before anyone picks up the phone.

A good, current photo of each team member who's willing to be featured
Their name and job title
A short bio: what they do at Better Way, plus something personal (hobbies, family, how long they've been in the trade)

SEO Performance

Showing US visitors only (overseas spam traffic is now geo-blocked). Comparing the first two weeks on the new site (1–14 June) with a matched fortnight just before launch (4–17 May). Source: Google Search Console & Analytics.