Megan's Content Hub — Better Way Roofing

How we'll work together 🤝

A short video from Nick on how we'll work together.

Week 1

0 of 8 done

Welcome aboard! 🎉

I honestly don't know what's realistic in a week for shooting, editing and posting, and you'll need time for both. I definitely want to give you plenty to be getting on with, which I think this is. If I've overdone it or underdone it, just let me know and we'll figure it out together as we go.

Overall, I'm super excited about what this means for Better Way, and I think you're the perfect person for the role. I'm always around on WhatsApp or email for a chat.

Nick

Setup tasks

I post to all our social media from a single platform. I'm very happy to show you how, or you can do it whichever way works best for you.

Important: Lyle must own every account. On every platform, give Lyle full owner access and make sure he accepts the invitation. In the past he's been added but never accepted, so the invitations expired and Better Way lost control of its own accounts.

YouTube action: gain access to this vital channel Top priorityMegan

Nick can find the channel, but nobody can log in. We need access to post videos, put them on the website and download transcripts. Ask Lyle on Monday who set it up (a past employee or an old agency are the usual suspects). If it can't be recovered, we start a fresh one.

Facebook and Instagram: get access so you can post MeganLyle

Lyle gives you admin access so you can post.

Google listing: get Lyle to invite you as a manager MeganLyle

Ask Lyle to invite you as a manager on the Google Business Profile, then accept the invitation. This is where the weekly job photo goes.

TikTok and Nextdoor: set up the accounts Megan

Check TikTok doesn't already exist, then set it up as “Better Way Roofing” with the website in the bio. Claim the free Nextdoor business page.

Read Things to know Megan

Six short reasons behind everything we do. Five minutes.

Read Shooting notes Megan

Filming, captions and where everything goes.

Send Nick links to the social pages you run Megan

Roofing, speedway, the Pilates studio. Nick will look through lots of them to see your style.

Tell Nick as each account is ready Megan

He'll link it to the website and Google.

Ideas to film

Each one tied to a page on the website. Catch Lyle on a job and ask. It doesn't need to be fussy.

Film 1 · A chat with Lyle

Standing seam vs exposed fastener

Our newest article. Stand Lyle next to a metal roof (both types, if you can) and work through seven questions, one per section of the article. Each answer can be its own short clip.

Lyle gets crib notes from his own article, so he knows exactly what's coming.

The seven questions + Lyle's crib notes →

Film 2 · Drone

A whole roof replacement, start to finish

On the next full replacement, a drone time-lapse from tear-off to finished roof. Show the clean site and the dumpster at the end of the day.

One shoot gives us the website video, a Reel and maybe a Reddit post.

Read the article →

Film 3 · When it happens

Rotten decking under the shingles

When a tear-off turns up bad boards, grab it. Close-ups of the damage, then Lyle on why it has to be replaced and what it typically costs.

Read the article →

Megan's pick

At least one reel a week that's all yours: fun, interesting, unusual, whatever you think will get seen. Your idea, your edit.

Sparks: a drone reveal · a tear-off in 15 seconds · odd finds under old shingles · quickfire questions in the truck · what roofers do on a rainy day

Your wall

0 videos so far

Everything you make lands here, planned or your own pick. Watch it fill up.

Your first video goes here

Who does what

MeganFilming, editing, uploading to YouTube, posting on every platform, and a weekly job photo on Google.

LyleOwns every account, appears on camera, and gives every video and reel the nod before it goes out.

NickThis week's ideas, putting the YouTube videos on the website, and linking each platform to the website.