Better Way Roofing — Project Dashboard

betterwayroofing.com — Live

New website launched 26 May 2026 · Cloudflare Pages · 89 pages indexed

June 2026

3 / 8

38%

Complete

3 published, 3 awaiting Lyle, 2 with agency

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What to Expect During a Roof Replacement

Lyle

✓

How Much Does Commercial Roofing Cost?

Agency

✓

Top Roofing Companies in Elkhart

Agency

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Standing Seam vs. Exposed Fastener

Lyle

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7 Warning Signs You Need a New Roof

Lyle

Top Roofing Companies in Goshen

Agency

✓

How to Pay for a New Roof: Financing

Agency

TPO vs. PVC vs. EPDM: Commercial

Agency

Outstanding Jobs

Lyle's Tasks

Review and approve the new financing page

Now live · View live page · Please check and approve

✓

Review and approve Elkhart roofing companies article

Reviewed and approved by Lyle · View live article

Supply photos for "What to Expect" article

Draft is ready, photos needed to publish

✓

Supply photo for commercial roofing cost article

Photos supplied · being added to the live article

Schedule Week 2 interview

Standing seam vs exposed fastener + warning signs topics

✓

Supply financing details for payment options article

Details supplied · article now live

Supply a completed project list for content

At least 10 commercial + 30 residential. For each: city, square footage, details, cost

Update on local link-building progress

Links from local government websites as previously discussed

Provide the JobNimbus API key

Needed so we can set up automated reviews

Agency Tasks

Write Goshen "best of" review article

Research-based, no interview needed · Week 3

Publish "What to Expect" when photos arrive

Build HTML, push to site, submit to GSC

Ask Lyle about his LSA phone calls

Check calls are being recorded properly. The website is generating a lot of phone calls and we want to make sure Lyle isn't paying for those

Discuss with Lyle: ideal budget for Google Ads

Subject to site clearance · middle of June

Discuss the YouTube platform with Lyle

Explore using YouTube as a content channel for Better Way

Ongoing SEO monitoring and site maintenance

Priority Job

Joint Priority

Hire a Videographer / Content Manager

This hire unlocks a consistent flow of social media content from the business. Until this role is filled, Better Way has no regular video or social output. Everything else builds on this.

Agency Will Handle

Write the job description
Write and post a job ad on the website
Conduct initial screening interviews
Run skills tests
Shortlist candidates for Lyle

Lyle's Part

Final interviews with shortlisted candidates
Approve the hire
Onboard into the team

Website Task

Adding Human Faces to the Website

Visitors want to see who they're trusting with their home. An up-to-date, friendly photo of each team member with their name and a short bio (professional and personal) makes Better Way feel real and approachable before anyone picks up the phone.

A good, current photo of each team member who's willing to be featured
Their name and job title
A short bio: what they do at Better Way, plus something personal (hobbies, family, how long they've been in the trade)

Before We Launch Google Ads

We're Monitoring the Site Closely First

Before we spend a single dollar on Google Ads, we want to be completely confident the website is working exactly as it should. We're actively watching how the site performs and how Google reads it, so that every click from a paid ad lands on a page that loads fast, tracks correctly, and turns visitors into calls.

Every page loads quickly and correctly on phones and computers
Phone clicks and form submissions are tracked, so we can prove the ads are working
Google is indexing and reading the site the way we want it to
Conversion tracking is firing properly before any ad budget begins

Review around 14 June. We won't start Google Ads until we're fully happy everything is working as it needs to.